Social media has a huge potential for riving traffic to sites. However, it can be quite difficult to receive the expected results. In order for you to exploit its huge potential, you need the right tools for the job. Here are 8 awesome tools that you immensely help you to get your desired amount of social traffic.
This is one of the oldest and most useful tools for posting on social media. Chances are that when you are conducting a social media campaign, you want to post on a number of platforms. As a result, doing this on each platform might be quite complex. This is made more difficult when you have tens of accounts where you need to post the information. Buffer schedules the post for you in a one-off mode so you never have to do it again. This way, each time you post something, you do it only once and Buffer takes care of the rest.
This is the Swiss Army Knife of social media marketing. The acronym stand for If This Then That. This is a useful tool for generating interactions with your social media accounts. It allows you to perform certain actions with all the social media accounts you have linked to it. When something you have specified happens on a certain account, this tool will give a notification so that you can take action.
A major issue with using schedulers for social media is that they make it difficult for people to reuse content. This tool provides you with a way out of this. On social media, people are bombarded with lots of information. On blogs, when you repost the same data, it causes less traffic to your site. However, since only a few selected people ever get to see your post, you can repost it using Edgar. This way, more people will be aware of the product you are selling.
This an awesome tool when you are in search of great trending content. Although content marketers mostly use it, it can also prove useful for social media marketers. Firstly, you can use it to search what the competitor is doing. In a search, you will be able to understand what content has proven to be the most popular. You can use this knowledge to create content for your visitors that you are certain they will like.
Influencers play a crucial role in social media marketing. You have to be able to get in touch with them so that they can share your staff using their accounts. However, each niche has its own type of influencers. You have to identify the ones that are relevant to your niche. This tool will help you identify the top bloggers for each social networking site. Besides that, it also provides data such as visibility, their engagement, and their relevance.
This is an important tool for people whose primary focus is usually on Twitter and Facebook. Google+ can be quite tricky and thus, you need the right tool to understand it. This social network utilizes the concept of circles. You will be able to determine how you interact with different types of people. This helps you avoid falling into potential pitfalls with people you meet on social media. It means that your bosses never have to see your personal content.
Circloscope will assist you to identify the most active people in a community. It will also help you find and add people who have had an interaction with a post of Google+. It will also rate your followers for you by how active they are on Goggle+.
This is a great tool for social media marketers who only target Twitter. It assist you analyze the people who follow you. This will help you learn how to have interactions that are more fruitful. You can use this tool to identify new people you should follow. This tool helps you know during which hours and for how long most of your followers can be found online. This information can be crucial to how you develop your schedule for posting on Twitter.
#8. Post Planner
If you only target Facebook, this tool will prove crucial to your marketing effort. It can directly integrate into your Facebook account. This tool will be effective in helping you schedule posts for your page and in huge quantities. In addition, it lets you segment your post by country, tie zone and by the types of users. This gives you a more targeted hit to your potential clients. This tool also helps you to find content that is trending on Facebook. You can use this information to find content that is relevant for your users. Although Facebook already offers some great analysis, this tool takes it a notch higher.
Social media marketing can be quite profitable. In fact, it can help you find over eighty percent of all your traffic. However, you need the right tools to make this task much easier. You should take into account the above tools if you want to succeed as a social media marketer.